CHANGE 33

Every day it seems our world is getting smaller. Globalisation is influencing just about every aspect of our lives, connecting people in different continents in ways that would have been unimaginable not so long ago.

As human beings, we are more aware than ever of our responsibilities to our planet and to each other.

CHANGE 33 is a concept for our time, developed by lavie & belle. It represents a departure from more traditional approaches to business because it centres on the core idea of channelling a fixed portion of all our business profits to a good cause. Not as an afterthought, but as a fundamental part of the business model from day one.

It is part of our philosophy and our understanding of what it means to be a balanced business.